This blog covers topics in cycling that go beyond race results, I often try to look at the business behind the sport. An inspiration for this was the book by Benjo Maso “Zweet der Goden”, originally in Dutch and since translated by Michiel Horn for Mousehold Press and better known as “The Sweat of Gods”.
Cycling is full of myth and exaggeration, perhaps more than other sports. Tales from past races have become legend and Maso, a Dutch sociologist, explores the history of cycling to unpick myths, exposing the commercial pressures behind the sport. The basic premise is that business has driven the sport. Whether it is manufacturers trying to sell bicycles or newspapers selling copy, commercial conspiracy turned races from mere competitive rides into gladiatorial conquests of dramatic proportions.






