
Sponsorship has flooded in, team budgets expanded, rider pay soared and real gains have been made in safety, ethics and institutions. Today riders enjoy longer contracts while teams have become multi-decade franchises, some are even outlasting their founders. And yet…
Pro teams are brittle, what looks strong today could snap tomorrow. First EF the other day and now Visma-Lease A Bike are reportedly looking for new sponsors. Others are having doing the same in private.







