
The Tour de France attracts about 12 million people to the roadside. That’s the biggest audience in the world. Subtract the foreigners on holiday and roughly 15% of the French population will watch the race, impressive given the route has to miss many regions each year.
It’s easy to imagine cycling as a wildly popular sport in France and assume the crowds flock to cheer on the champions. In fact the French are surprisingly indifferent to cycle racing. Whilst you might watch the race for its sprints and climbs, your average French viewer wants roadside freebies and helicopter panoramas on TV.








