The NTT Pro Cycling team has announced it is seeking a new title sponsor after title sponsor NTT, a Japanese telecoms and IT services company, announced it will not be renewing its sponsorship beyond the end of this year.
sponsorship
New Foundations For Mitchelton-Scott
The Mitchelton-Scott team gets a new sponsor, from today the team is renamed as Manuela Fundación. It’d been whispered for a while the team was in trouble, there had been wage cuts earlier in response to the Covid-19 calendar cancellation, but also doubts over the viability of the team for the long term. Now the team has a new sponsor in the Manuela Fundación, a Spanish charity funded by businessman Francisco Huertas (pictured above wearing the red shirt), and its future is secure. Or is it?
Pro Team Sponsors Explained
With the new season underway do you know your Cofidis from your CCC, Michelton from Movistar? Do you know what the EF in EF Education First stands for? No, it’s not Education First and the answer’s below and you can also learn what all the World Tour team title sponsors do.
New Kit, Old Ideas?
How do you like the new team kits for 2020? The likes of cyclingtips and Eurosport have reviewed, rated and ranked them.
Would you buy a team jersey and ride in it? Probably not, and that’s a problem. For all the success of the likes of Deceuninck-Quickstep, Jumbo-Visma and Bora-Hansgrohe might enjoy, their team kit doesn’t fly off the shelves and if the teams want to look exciting, their kit is traditional to put it kindly.
What Do The Team Sponsors Do?
Jumbo have had a great weekend, winning both stages of the Tour de France and taking the yellow jersey, the first time in 30 years for a Dutch rider. It’s a publicity bonanza and good news story for Jumbo, a chain of Dutch supermarkets expanding into Belgium right now but do you know what Visma does? And do you know your CCC from your Cofidis and what the EF in EF Education First stands for?
Magni’s Revolution
Look at the picture above from 1956 Giro d’Italia and what do you see? Fiorenzo Magni climbing with something strange going on between his mouth and the bike. You see the crowds and we can even identify the place as the climb to the San Luca in Bologna thanks to the arches of the portico, today’s finish of the Giro d’Italia stage. But this blog post is about another detail, that of the Nivea brand featured on Magni’s clothing and the following car because Magni and Nivea gave us the business model for cycling today.
Ineos To Takeover Team Sky
It’s official, UK petrochemicals firm Ineos will take over from Sky as the new team sponsor and the newly branded kit will be unveiled on 1 May at the Tour of Yorkshire. Here’s a look at a few related things, from changing kit mid-season to budget talk.
Pro Continental Team Sponsors Explained
When the Aqua Blue Sport team imploded last year a common response was “I didn’t know what the sponsor did” which partly explains why the Irish team’s attempts to create an online shop didn’t work out. But what of all the others, know your Androni from your Bardiani? Can you buy some Correndon, Wanty or Roompot? Is Cofidis a coffee distribution business? After looking at the sponsors of the World Tour teams, now a quick look at those in the Pro Continental ranks.
Pro Team Sponsors
With the new season underway do you know your Sunweb from your Sky, your Michelton from your Movistar? Do you know what the EF in EF Education First stands for? No, this isn’t a trick question, the answer’s below and you can also learn what CCC means as well as an explainer for all the 18 World teams for 2019.
Sky Reaches The End of the Road
Sky has announced it is pulling out of sponsorship of the pro team and 2019 will be the last year for the UK media firm in the peloton. Now the team faces a race to secure funding for 2020 with realistically only months to do this. It’s yours for £30 million a year.