Katusha team owner Igor Makarov might be one of the wealthiest men in the world but even he’s said he can’t fund the team forever. He’s helped to bankroll the team with support from Itera, the gas giant he founded in the 1990s, since he bought out Oleg Tinkov in 2008. There’s been open talk for that he’s thinking of stepping back from the team once he’s funded Russian cycling’s journey to Rio. He’s right to question the spending given the team’s best results have come from foreigners and Russian recruits like Denis Galimzyanov and Denis Menchov have been disastrous.
Faced with this the team is setting out to woo fans and improve on the squad’s unloved image.