From the earliest days in the sport there’s been a close link between cycle manufacturers and teams. Marketing and sponsorship played a big part in the sport’s development as companies sought to prove their wares could withstand long distance races to convince consumers that they could ride to the factory or field without problem.
In recent years there’s been a revival with the Cervélo test team and now Argos-Shimano and Cannondale will be joined by Trek in 2014. But are pro cyclists being left on the outside when it comes to having the best gear?









