What do you see in the painting? A class, some boys and a map of France. Look closer, note the military uniforms. The teacher is pointing to the Alsace Lorraine region to the East of France which was lost to the Germans in the Franco-Prussian war of 1870-1. What’s this got to do with Tour de France? Everything.
We celebrated the 100th Tour de France this year and praised Tour founder Henri Desgrange as a visionary entrepreneur, publicist and sports promoter who launched the race to promote sales of his L’Auto newspaper. But we skipped over the parts where Desgrange labelled Prussians “bastards” and called on his countrymen to “slam the butts” of their rifles into German chests until the blood spilled.
The Tour de France was created to sell newspapers but it was also used to promote French nationalism.
