
Movistar had announced Alejandro Valverde as the star attraction of a press conference in their flagship Madrid store. The banned rider was to unveil the team’s jersey for 2012. From a marketing perspective having a banned athlete as The Face of your team is perhaps a brave move. But the UCI has intervened to say he cannot take part and the event has been cancelled.
There’s a UCI rule about banned riders staying away from the sport in all forms and I quoted it last August after the rider was spotted taking part in gran fondo rides. He was breaking the UCI’s rules then and – as pictured – even wearing Movistar kit and riding the prototype Campagnolo electric gears. But nobody seemed to mind, presumably because he was being discreet instead of fronting a press conference. Now the UCI has swung into action. Good.






