With their medieval cobbles the Tour of Flanders and Paris-Roubaix are the most extreme races on the calendar. Yet they’re the shop window for bikes destined to be used on the calmest of Sunday mornings.
The cycle trade has its annual trade shows around September with Eurobike and Interbike but as The Velocast argued recently April is another industry event with a sharp focus on bike technology. If Paris-Roubaix didn’t exist, the industry would have to invent it.





