Brian Cookson could be forgiven for the distractions. As the vineyards around Aigle see the leaves turn and the autumn sun illuminates the Alpine peaks, the temptation to head outdoors and explore his new roads around the UCI’s Swiss HQ must be real.
But it seems the new UCI President’s been busy or at least giving the impression of activity. One basic rule of corporate communications is to say what you’re going to do, tell people when you’re doing it and once you’ve done it let everyone know you’ve finished the job. In this spirit this blog post will look at the UCI’s announcement yesterday and see what its doing and where it’s going.









