The Tour de France is cycling’s ultimate prize, the biggest, best and wealthiest race in the world. The sport revolves around July and the publicity available is usually a prime factor behind team sponsorship. But for all the Tour’s success and wealth, teams struggle for stability, many come and go while the Tour has celebrated one hundred editions. Some team owners are becoming increasingly envious of the Tour and other succesful events and want to tap into the revenue streams generated by these races, notably the TV rights money.
But what if there’s no money to share?









