As announced earlier today, CSE Pro Cycling LLC is proud to announce that RadioShack and Nissan are joining the Leopard-Trek World Tour Team as sponsors for the 2012 and 2013 seasons. The team will hold a license in Luxembourg and be named the RadioShack Nissan Trek Professional Cycling Team.
That’s the press release from 5 September announcing the team resulting in the “merger” of the Radioshack and Leopard teams. Note the long name of Radioshack Nissan Trek, a mouthful already.
In fact it’s undigestable. It’s been pointed out that the proposed team name w0n’t fly because UCI rules only allow for two sponsor names. Here’s the relevant bit:
2.15.050 The name of the UCI ProTeam must be either that of the company or brand name of the principal partner or that of one or both of the two principal partners.
Radioshack, Nissan or Trek, who gets bumped?
Note that on 30 August the domain radioshacknissantrek.com was registered by a Nick Schuley. He’s the digital and interactive manager at CSE (curiously the domains were registered in his name and not CSE’s). Note the domain names RadioshackNissan.com and NissanRadioshack.com were taken by CSE back in June this year.
With riders making public criticisms of the way this has been handled and ongoing silence about the roster, things haven’t started well. Giving out the wrong name has to be embarrassing too. And all this before a pedal has been turned. It’s a bit like crashing off the start ramp in time trial.
There is plenty of time for team management to pick themselves up, to get things in place for the 2012 season. But being forced to remove a sponsor from the team’s name could prove awkward.