Back in April 2010 I covered rumours of a bid for the Tour de France, the suitor being Arnaud Lagardère. He’s the owner of Lagardère Group which owns a range of media assets in France. Primarily it does publishing, newsprint and as well as owning a stake in the country’s prime satellite broadcaster Canal+. But it’s got an extra division called Lagardère Unlimited that specialises in sports management and entrainment and it’s the growth of this part that made people wonder if Lagardère could bid for ASO, the sports management business that runs the Tour de France but also the French Open golf tournament and the Paris Marathon amongst other events.
But the bid never came. Yet Lagardère is still interested in the sports business. Only his stock is taking a battering in France thanks to a video of him with a new girlfriend, Jade Foret. She’s a Belgian model, aged 20.







