
Mark Cavendish has signed a deal for sports agents the Wasserman Group to represent him and to mark the moment there’s been a press release to announce the deal. Here’s an excerpt:
“I’m really excited to be joining Wasserman,” said the sprint cyclist who currently rides for HTC-Highroad. “Their client list is the best in the world and being part of a company who has a history of successfully managing top athletes can only be beneficial in what is a big few years for me. It’s extremely important to have the right management behind me now to allow me to focus all of my energies into riding my bike as fast as I can.“
Only he probably never said these words. Welcome to the phenomenon known as the “attributed quote”. It’s widespread. The use of the attributed quote is systemic, a worldwide phenomenon that goes well beyond sport and into news, politics and more.





