UCI seeks new funding for its race promotion activities

Last year saw the Tour of Beijing run for the first time. A unique race, one major difference was they way it was organised and promoted. To summarise the UCI, cycling’s governing body, set up a corporate venture called Global Cycling Promotions (GCP) to run the race.
GCP caused all sorts conflicts of interest. Instead of governing the sport from above, the UCI became an economic agent alongside many it seeks to regulate. One minute the idea was to globalise the sport, the next it was to generate income for the UCI. Plus it turned out GCP was created after the UCI siphoned money paid into a fund in the name of the top teams to use as the businesses seed capital, a fact which irritated several squads.
Now the UCI is seeking to bolster GCP. It was been approaching various sources asking them to subscribe to the business in order to provide additional capital. A report by Bloomberg suggests the UCI has approached ASO, the company behind the Tour de France. Only ASO said non. As a result the UCI is pitching to wealthy individuals to see if they will invest. Bloomberg’s report is notable for four reasons:
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