The Tour de France is bigger than anything else in the sport, it’s the race everyone’s heard of. As such it’s in a monopoly position and able to dominate the sport.
At the same time others in the race are struggling. Garmin-Cervélo have taken four stages so far and held the yellow jersey but the team’s finances are always under review, the constant need to hunt for new sponsors whilst juggling a big wage will means a team manager’s job is often as much about fundraising as it is tactics.
The difference between a wealthy Tour de France and teams hunting for money is now leading squads to lobby for a share of the TV rights enjoyed by the Tour de France’s owners.








