Last year’s video of Christophe Le Mevel soaring above the snowline was a good video and now Garmin have a fresh advert for their new devices featuring their team’s riders and of course the features of the product.
This blog isn’t in the habit of hosting ads for free nor wowing because a rider endorses a product. But a quick note about this clever promotion that explains the product but also exploits the obvious links to the team, famous riders and reaches out to the fans. Why isn’t every other cycling sponsor doing the same?






