The Inner Ring - Part 182

Thursday Shorts

Monday, 8 February 2016Thursday, 4 February 2016

Marcel Kittel gets his season off to the perfect start. He beat Mark Cavendish again, the Briton has yet to beat Kittel when they’ve raced together in a sprint finish. See of yourself with Cycling Quotient’s useful Head to Head feature but this is as much a function of the calendar and race programmes as it is comparative speed and power.

The season has barely started but look how busy it is with racing in Dubai, Australia, France and Spain right now and that’s just the men; the women are in Qatar too. Much is made of having the “best riders in the best races” but there’s something to be said about riders going their separate ways during the season too.

Are Motors Worse Than Doping?

Tuesday, 2 February 2016

The first rider has been caught with a motor at a UCI race. Until now thoughts focussed on whether technology and logistics, such as how would a motor work, the possible gains and whether anyone would be reckless enough to try it. Finally someone has been caught and it opens up a range of moral and ethical questions. Is a motor worse than EPO?

The Electric Shock

Monday, 1 February 2016Sunday, 31 January 2016

The UCI has confirmed there was a concealed motor found in controls on one of the bikes in the pits belonging to Belgian U23 rider Femke Van den Driessche. She is proclaiming her innocence saying the bicycle belonged to a friend who dropped it off at the pits but as we’ll see below, the backstory does not matter when it comes to the UCI rules as rider and team alike are responsible for ensuring they have a compliant bicycle.

Zwift Review

Friday, 29 January 2016Friday, 29 January 2016

This blog doesn’t do many product reviews but the virtual world of Zwift is worth exploring both as a consumer product and a theoretical concept too.

Slow Change

Thursday, 28 January 2016Thursday, 28 January 2016

It’s all new. It’s all the same. The 2016 season is underway and everything looks so familiar. Nobody’s using disc brakes nor geolocation and instead it’s back to races in out of season tourist resorts, the ritual pinning of numbers and a peloton packed with calliper brakes.

The Wealthiest People in Pro Cycling, Part II

Wednesday, 27 January 2016Wednesday, 27 January 2016

After looking at the wealthy World Tour team owners last week, the people who spend their money on the sport, now a chance to look at the millionaires who make money from the sport. As ever the point isn’t to gawk at wealth but to offer an introductory “follow the money” piece so you know who pulls the strings.

The Moment The Race Was Won: The Tour Down Under

Monday, 25 January 2016

Simon Gerrans has survived the attacks on the climb of Corkscrew road and now sprints for the double hit of the stage win in Campbelltown and the overall race lead thanks to the 10 second time bonus. This was the moment the race was won.

Pro Team Sponsors – What Do They Do?

Friday, 22 January 2016Friday, 22 January 2016

Imagine you’re the head of marketing for a company that sells insurance, steel or adhesives. It might not be the job you always wanted and it’s hard to get excited about these products. What if there was a way to get commentators roaring the name of your brand on live TV, to have people painting your logo all over public spaces while brandishing placards and bedsheets celebrating the company name. It’s a marketing dream. It’s pro cycling.

There are many brands sponsoring teams and all year long people root for Lampre, Cofidis or Soudal but do you know what they do?

Sponsor The Inner Ring

Thursday, 21 January 2016Thursday, 21 January 2016

Logos help the wheels go round sometimes and they’re needed here too. Here’s your chance to reach over two hundred thousand intelligent cycling fans every month and support this site with an exclusive ad.

The Wealthiest People in Pro Cycling

Wednesday, 27 January 2016Wednesday, 20 January 2016

What’s the fastest way to become a millionaire? Start as a billionaire goes the joke only plenty won’t be laughing right now as stockmarkets and commodity prices crash. Several high profile team owners have seen their fortunes descend faster than Peter Sagan off the Rochette. In the first of a two-part series looking at the wealthy backers of the sport here are the billionaire and millionaire World Tour team owners and sponsors.

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