I am away so it’s time to reprise and old item from October 2010 but relevant to the sport today…
Followers of cycling will note that the finish of a race often sees many flags and banners being waved. My favourite is the “Dirk Hoffman Motorhomes” board, a common sight in Belgian classics. It’s inevitable, the finish line is filmed in detail and the images are repeated on news broadcasts. In other words, it’s valuable airtime.
I’ve written before about the Lion of Flanders flags and how these are often openly political symbols. Well the same is true in Italy too. Anyone watching the arrival of the Tour of Lombardy can’t have missed the giant Padania flags waving over the finish line.