I’m Ivan Basso. I’m looking for real men who don’t worry about being tired, who are ready to ride many kilometres on the road with the desire to finish first.
No, he’s not looking for new riders. Instead this is a radio advert with Ivan Basso promoting French car maker Citroen’s utility vehicles for small businesses and he wants “traders, artisans, entrepreneurs for Citroen’s commercial vehicles“. The full audio clip is here on youtube:
It’s of minor interest because it is rare these days to see a cyclist in a national advertising campaign. It’s happened in the past but today’s riders are more likely to fry their cycling shoes or even lend their image to sell beach towels but here we have Basso’s voice as central to mixing the idea of riding across Italy with selling vans.
