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Reading L’Equipe

Cadel Evans L'Equipe

If you’re able to catch the Tour de France live on TV most days, chances are this is only part of your experience of the race during July. There’s lots more to read about and listen to and French sports newspaper L’Equipe is required reading for many on the race.

The History: You might familiar with the story of history of L’Equipe but if not, here’s a rushed version. Its forerunner was L’Auto, a newspaper born out of the Dreyfus affair. This was a huge political scandal involving a French army officer wrongly-convicted of supplying intelligence to the German empire. Nationalism, anti-semitism, espionage and more turned the case of one man into a wedge issue that divided France for years after it erupted in 1894. L’Auto was launched in 1900 after a group of anti-Dreyfuss backers disliked Le Vélo’s pro-Dreyfuss stance. It wasn’t a roaring success and by late 1902 L’Auto’s needed something to boost sales so they came up with the idea of the Tour de France as a stunt and the first edition took place the following year. After a bumpy start the Tour became a fixture and in 1919 the yellow jersey was born, yellow because L’Auto was printed on yellow paper.

Come the second world war and there were questions about L’Auto’s allegiance to the Nazism after it fell under German ownership during the occupation. All newspapers involved in collaboration were shut down after the war, L’Auto’s doors were even nailed shut. However editor Jacques Goddet had showed his support for the Résistance, allowing the covert printing of pamphlets with L’Auto’s paper and plant and so he was allowed to reprise the venture, this time under the name L’Equipe, “The Team”. A condition was that L’Equipe ditched L’Auto’s yellow paper so white was used. In 1948 it became a daily paper.

The paper continued to organise the Tour de France in conjunction with Le Parisien, another newspaper and in 1964 Emilien Amaury, the Parsien’s owner, bought L’Equipe. In time the business was restructured with Amaury Sports Organisation (ASO) owning the Tour de France and other sports events and the newspaper as part of Éditions Philippe Amaury (EPA) which owns L’Equipe and Le Parisien among other titles meaning the race and the newspaper are corporate cousins much like the Giro d’Italia and La Gazzetta.

Today: the newspaper and the race are separate but there are obvious historical connections and lingering privileges as L’Equipe remains the house paper for the Tour de France, although while you see Gazzetta signs on the finish gantry in Italy, L’Equipe doesn’t have the same visibility during the Tour.

The task of reporting the race has changed over the years, once upon a time a newspaper would tell the story of the race with the who, where and when, a chronological account of events. With live TV this is relegated to small box as it’s old news by the time the paper hits the streets.

This summer’s Tour reports in L’Equipe includes a series of “what happened at the hotel” stories as a journalist tracks the day’s stage winner to their hotel to recount the celebrations and what is going on around (the mysterious woman in high heels and hotpants accompanying Tinkoff; the IAM mechanic pouring a bottle of beer over Pantano’s head) plus a selfie taken by the winner for the newspaper. O tempora o mores.

Attaquer dans un Tour où l’hypemarché Sky ne donne aucune chance de survie à la petite épicerie locale, c’est qu’a fait Bardet

The writing style is enjoyable with a poetic flourish. For example today there is a page on Romain Bardet’s attack on the Grand Colombier and the difficulty of escaping Team Sky. It deploys a food theme throughout, first saying “snacking is bad for your health” as it makes allusions to Bardet’s bite-sized attempt and continuing with talk of the Team Sky “hypermarket” monopolising the race at the expense of the little village store. Similarly even the daily review of the stage is pleasurable to read for if you know what happened you still want to read how they frame it.

Reading L’Equipe in July is a pleasure for the cycling fan given the sport’s prominence in the paper, the football stories have quietened and are relegated towards the back, a plus compared to reading La Gazzetta in May where the Giro always feels diminished by the way you have to wade through interminable soccer speculation. The Tour is often the front page news but best of all is the amount of original content. Today there’s 12 pages to pick over although two are used up for listing the full classification and startlist. Just to cite today there’s analysis of yesterday’s stage with a focus on Sky’s dominance and Nairo Quintana’s impotence (“Quintana simple spectacteur” needs no translation), a two-page interview Greg LeMond about hidden motors and some snippets of gossip such as Astana will ride on Argon 18 bike next year and Jérôme Coppel is considering retirement as he’s yet to have an offer in the wake of IAM Cycling’s demise.

The only downside, if we can call it one, is the hyping of French riders. The writers are probably more sanguine about the chances of Pinot, Bardet et al but sticking a French rider on the front page probably ensures a sales boost compared to Froome or Quintana; obviously the vast majority of the readership are French and keen to read about home riders just as Velonews gives prominence to US riders and The Cycling Podcast speaks to a lot of British riders and managers. A century ago L’Auto was virulently nationalist and luckily there’s nothing like that today. All riders say the Tour de France is a pressure cooker but the French riders must feel it more given they get the front page treatment although this is also a privilege.

Is it the house newspaper? Yes and no, you’re unlikely to read a lot of pro-Velon content celebrating the cartel’s latest deal but that’s probably true across a lot of the French media. Being a French workplace the workers union at L’Equipe has its role and apparently there a fuss was kicked up a while ago when told to give prominence to an ASO owned race, from memory one of the Norwegian events and the journalists said it didn’t merit that much. Today it’s said France Télévisions are the ones who really lord it at the Tour.

The stance of other newspapers is interesting, they’ve long found it awkward to report on an event that used to belong to a rival, to give publicity to the opposition. In the 2000s Le Monde, France’s establishment newspaper, gave up reporting the results believing they represented little more than a pharmaceutical concoction and quite right they were. Today other papers are restrained or try to take different angles, for example Liberation has features exploring sexuality in the peloton.

L’Equipe.fr: the newspaper has a website but it’s not identical to the paper, breaking news will go up first on the website but richer features such as longer interviews or journalistic scoops will be reserved for the paper and only later appear online, sometimes behind the subscriber paywall and only later for the general public.

Conclusion
There’s plenty of great content to enjoy in July from TV, podcasts to listen to and plenty to read but L’Equipe is central to the race’s coverage and an essential read during the race just as Het Nieuwsblad is required reading in the spring and La Gazzetta Dello Sport is for the Giro. Priced at €1.40 L’Equipe is as much a part of the morning ritual in July as breakfast.

Comments on this entry are closed.

  • Peter R Monday, 18 July 2016, 11:16 am

    Great write up, makes me want to go out and get a copy (difficult in rural Cornwall) and a chocolate croissant (a little easier) for my late breakfast.
    Do I spy an errant “sprint” in the Nieuwsblad comment (“spring”, I think).
    Thanks,
    Peter.

  • Anonymous Monday, 18 July 2016, 11:19 am

    A great part of being on holiday in France during Le Tour, buying a morning copy.

  • Jonhard Monday, 18 July 2016, 12:22 pm

    That Cicero line never goes out of fashion, ironically.

    Enjoying the INRNG tour coverage this year, as ever. Me, I’m not quite up to following the classics, Giro and Tour in their native languages!

  • Kit Monday, 18 July 2016, 1:11 pm

    Lovely pictures, although I suppose there’s a lot of choice!

  • Cormac Monday, 18 July 2016, 4:32 pm

    Good read, it must be an interesting exercise in perspective to follow the race through the different languages and nationalistically rose tinted spectacles.

    I often get frustrated reading the English language media output and the US, Aus or GB slant to it depending on where you are looking.

    One of the main reasons i come here where impartiality is king.

    • Robin Tuesday, 19 July 2016, 10:44 pm

      +1

  • CA Monday, 18 July 2016, 6:16 pm

    Hey, interesting article, thanks for doing this research. Interesting to read how L’Equipe was founded.

  • Michelle Monday, 18 July 2016, 7:20 pm

    Thanks for your great article. I am a relative new-comer to the tour so it is great to see how it all started.

  • The Cauberg Monday, 18 July 2016, 8:38 pm

    Will there be a feature on france télé commentators Adam & Jalabert similar to your Giro review; it’d be interesting to hear your take on them?

  • MartyMcCann Tuesday, 19 July 2016, 1:47 am

    I am heading to Paris for the final stage on Sunday as a birthday treat, and have already factored in buying a copy of L’Equipe as part of the experience.

    As an aside (and apologies if this is hijacking the thread) I am wondering if anyone has any tips for actually watching the race. How much of the Champs Elysees is given over to normal people who don’t have grandstand tickets- ie how far up will I actually be able to stand? I know the timetable for the day, including La Course, so am wondering if anyone can suggest what time I need to be at the barriers to ensure a decent position- I don’t mind standing about for hours (as I did at the Giro a few years back) but am also trying to factor in practicalities since I will be on my own and won’t have anyone with me to save my place should I need a toilet break!

    • The Inner Ring Tuesday, 19 July 2016, 10:12 am

      You can pick from the lot of the circuit, just not near the finish. Get there early – what time I’m not sure but judging by La Course there’s space then – and you can be roadside and within sight of a giant TV so you don’t miss a thing. The best bit is after, the parade of riders and then the riders wandering round with beers and some are happy to sign autographs and pose for photos.

  • Ricky Tuesday, 19 July 2016, 3:26 am

    Thanks to an app like PressReader you can read the daily copy of L’Equipe from anywhere in the world. And what’s best is that for those who can’t speak French, like me, there’s a translator built in, though I fear it doesn’t read quite as well as it might if you can read the language. Still, I get it from time to time, and shall go and do so now!!

    • Microchip Tuesday, 19 July 2016, 2:04 pm

      Thanks for this! Was about to make a comment about whether l’Equipe was available in an English translation.