
Today sees the elite men’s time trial. A lone rider against the clock, surely you don’t get a purer athletic contest in cycling. But as impressive as the contest may be, often it makes for poor TV viewing. 95% of the time you are watching a rider pedalling like a metronome and little else. I find myself reduced to analysing different hand positions, observing if shoulders are rocking or looking at the line they take around a corner. It’s a bit like studying a painting, you have to search for the details.
TV matters. Big audiences are key to attracting sponsors and the opinions of TV producers sway the UCI. So making a time trial more appealing for TV audiences matters a great deal. Sporting purists might regret this but always remember that if you’re reading The Inner Ring, you are not an average viewer of the sport but someone who has gone out of their way to read a niche blog.





