Why was Paris-Roubaix live on TV from start to finish? Pose the question and the answer isn’t immediately obvious.
It’s to do with advertising, the media landscape in France and technology. More and more people are watching normal programs with a delay, either recording the show or using catch-up streaming services, says Daniel Bilalian, the head of sports at France Télévisions in an interview with L’Equipe’s print edition last Saturday.









