Visit a stockmarket and you’ll soon learn the value of a company tends to be based on expectations of its future performance. The on-screen prices flash and change as tiny pieces of information, as well as big news, have their effect on the valuation of a stock.

A stockmarket isn’t the only place where assets are traded. In the world of pro cycling a team owner will regard riders as assets. Some teams do this openly, for others managers it’s more of a subconscious calculation.
Either way, teams need to put a value on a rider in order to decide whether to hire him. There are various factors at play. Obviously a star rider has a high price but this is based on expectations about his ability to win future races more than his stock of past wins. In addition, can the rider contribute to the team, whether in riding or via other means, from leadership to a sense of humour? Will the rider bring additional sponsors? Will the the rider keep away from scandal?
Past performance is a guide to the future
So far all these questions involve the future tense, they are about what the rider might offer once they’ve been signed. It’s like stockmarket assessing the outlook for, say, NestlĂ© or General Motors. It’s not so much what has happened in the past but how things will turn out in the future, what will happen to sales and profits. But there’s a new factor at play in cycling that is not about the future but the past: ranking points.






