Parlez-vous Twitter? – update

Thanks to Owen from The Drum Up blog, home of insight into Scottish cycling and a man with near-identical views when it comes to cycling podcasts. Not only has he reviewed them, his views are so similar I’m almost embarrassed because my reviews read suspiciously like a copy n’paste. I swear by the name of … Read more

Parlez-vous Twitter?

People have differing views of Twitter. For some it’s just a stream of inane banalities. For others it’s a new form of communication that gives a personal insight into lives of others. I’m in both camps. Some people can tweet the most boring things but when it comes to pro cycling, you can get instant … Read more

Lampre saved?

It’s not got much coverage but the Lampre team’s existence has been under threat. The paperwork presented to the UCI before the season was deemed to have some “administrative errors” but this was code for a lack of funding for the team, the input of funds from all the team sponsors simply didn’t match the … Read more

Bruyneel stretches the brand

Johan Bruyneel helped guide Lance Armstrong to seven Tour de France wins and he’s done a lot more than that, he was a moderately successful rider under Manolo Saiz at ONCE and truth be told, sections of the media don’t like him because he’s quick to block access to critics. Now he’s bring you clothing. … Read more

Who’s watching bike races?

A tale of two audiencesYou’re probably male and aged between 25 and 45. No, this blog doesn’t have some high-tech way to monitor readership, it’s more that men in this age group are the biggest followers of cycling in the US, UK and Australia and other English speaking countries. But this isn’t the case in … Read more

Signs of Spring: Hincapie in the media

You know it’s spring time when the weather warms up, the birds sing and … George Hincapie starts sounding confident ahead of the classics. Speaking to cyclingnews.com, “Big George” is getting ready for the monuments. For years American cycling was gifted Armstrong’s Tour de France riding but this was a once a year thing and … Read more

Petacchi – tax evasion?

Several stories have run with allegations that Alessandro “Ale-Jet” Petacchi is under investigation for tax dodging. Here’s cyclingnews.com citing an Italian newspaper: The Lampre-Farnese Vini sprinter allegedly earned three million Euro in image rights and advertising contracts… the fraud was organised through a Dutch company, with Petacchi keeping the money in a Swiss bank account. … Read more

Sponsorship – getting it right

You might have read my piece about there being no mention of Team Radio Shack on Radio Shack’s website. But here’s an example of sponsors getting right. The image above is a screen grab from the Transitions website. Note the big banner for the Garmin-Transitions team at the footer. But look again at the main … Read more

Where’s Team Radio Shack? Search Engine Fail (update)

I blogged last week about how Radio Shack doesn’t even mention its cycling team and Lance Armstrong on its website. Well maybe this will change? Because like many bloggers I keep an eye on who is reading and one recent visitor to The Inner Ring was none other that Radioshack Corp. Here’s the screen grab … Read more

Where’s Team Radio Shack? Search Engine Fail

The image above is a screen grab from the RadioShack.com website, click on it to enlarge it. When I use the website’s search function for “team radio shack” and use the “entire site” field, I get a vaguely relevant wristband and then the second option is a game for the Nintendo Wii. In fact if … Read more