This should be a piece detailing the finances of the Giro d’Italia but it turns out the event and its finances are mere footnotes buried with the accounts of RCS Mediagroup, an Italian media conglomerate. As great as the Giro is, it is no money-spinner.
Money can be made though and the Giro’s heritage is being exploited for new revenue opportunities in the Middle-East and perhaps beyond where a brand new short stage race can prove more lucrative than an established grand tour.









