Sunday Shorts

Yorkshire Tour de France

When the French think of “le Yorkshire” most often it is the dog breed that takes its name from the English county so the decision to start the 2014 Tour de France in Yorkshire could help promote a more rugged image.

Yorkshire fought off competition from Scotland, northern France and Italy in part thanks its bid of €14.5 million. Cash isn’t everything but it goes a long way to winning the bid. ASO will be pleased to offer its sponsors exposure to the large British market. But it is said host towns quickly recoup the money in promotion, hotel bookings and more

Remember the media circus arrives in town several days before the race starts, a grand départ is more than a weekend. Rotterdam hosted the start in 2010 and claimed 800,000 visitors. A separate study showed the €11 million spent on the grand départ generated over €20 million back although of course the net gain still means winners and losers, for example residents pay taxes whilst, say, a hotel chain gets 100% occupancy. Often these studies depend on assumptions made, the outcomes desired and who is paying for them.

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Italy’s backwards shoemakers

Bear with me a minute as I’m not saying Italians shoemakers are old fashioned. Instead here’s a quick explainer on cycling shoemakers Sidi and Gaerne and their surprising similarities.

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2012 team bikes

Happy New Year!

The season is now just two weeks away with the Tour Down Under. Today marks the day when riders officially start their new jobs and are able to wear the colours of their new teams. With this in mind, here is the list of 2012 Pro Tour team bikes.

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2011 Team Bikes… the decline of Campagnolo?

Four letter word I’m a fan of Campagnolo and it bothered me to see Liquigas switching to SRAM, when Italy’s top team leaves behind it’s national partner I can’t help feel a tiny pain in my heart. But before you leap to the comments, note I’m not obsessive, I’ve had Shimano before and it’s proved … Read more

How to pronounce Campagnolo

The Vicenza component maker is often known as Campy by American fans. French riders call it “Campa” and the British say “Campag”, with a hard G at the end. But how do you actually pronounce Campagnolo? There’s no point asking for that espresso macchiato and wearing Sidis if you can’t even talk about the gear … Read more

An Open Letter to Campagnolo

Dear Valentino Campagnolo, You run one of the finest companies involved in the world of cycling. Heritage and innovation combine to make some superb products. For me Super Record represents the summit of groupset development. But you have to drop the marketing use of “Campy”. I recognise this term has gained ground amongst American consumers. … Read more