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Thanks to Selle Italia

Selle Italia factory

Enjoying the blog? If you’re visiting these pages for then note Selle Italia is sponsoring this website and without them the coverage would not be the same. So this is chance for an infomercial and to give another message of thanks to them.

Their sponsorship has helped directly, for example if you enjoy the “the moment the race was won” pieces then the action photos are paid for and the Selle Italia revenue helps offset the cost.

Otherwise there are indirect effects, for example motivating me to look for stories, trawl through rulebooks or even Swiss law. More fun, it’s helped get me on the road to check out key stages of the Tour de France. Something several pro teams didn’t manage.

Selle is Italian for “saddle” and along the way the company has provided seats for Merckx, Moser, Pantani and others. Founded outside Milan in 1897, today the company is based in the Treviso area of Italy in a modern factor pictured above. I wrote about the concentration of cycling shoe makers in the region before (“Italy’s backwards shoemakers“) and Selle Italia is only a short walk from the Sidi and Gaerne factories as well as others. It makes sense when you think about it as early saddles and cycling shoes shared the same manufacturing tradition, namely leather goods that needed skill to shape and stitch the final product together.

There’s a concious decision to keep advertising to a minimum, I don’t want a page of flashing adverts so there is only one ad at a time. So thanks again to Selle Italia for their support. Mille grazie.

Selle Italia

Comments on this entry are closed.

  • steppings Tuesday, 2 October 2012, 4:47 pm

    Thank you Selle Italia. I have been sat on you for over 20 years.

  • Barry Tuesday, 2 October 2012, 4:58 pm

    Love the ‘moment the race was won’ posts and my ass is happilly perched on a selle saddle on the regular. Chapeau!

    • Papageno Tuesday, 2 October 2012, 5:25 pm

      Hear hear!
      I bought the SLR Superflow after getting curious on the banner on this site.

  • JimW Tuesday, 2 October 2012, 5:11 pm

    Thanks Sella Italia!
    Thanks INRNG!

  • InTheGC Tuesday, 2 October 2012, 5:11 pm

    You have done well to keep advertising at a minimum as well as keep it on point. After 7 months of blogging I have just started looking into the advertising avenue as a way to offset the running costs I have so far experienced without wanting to turn my blog into an ugly, flashing, overbearing ad-fest! Trying to stick to the less is more and target advertising route and will see how things go, though I’d rather not have any adverts at all! It’s good that you have backing of cycling related organisations and products though!

  • Matt Tuesday, 2 October 2012, 5:24 pm

    Thanks for all the great coverage INRNG! Your site is first rate through and through. Also I love my Selle Italia Turbomatic Team Editions!

  • Ankush Tuesday, 2 October 2012, 5:32 pm

    Thank you Selle Italia for sponsoring The Inner Ring.

  • EnChassePatate Tuesday, 2 October 2012, 5:41 pm

    The Inner Ring is one of the 1st website I check every morning so thank you for being here with the support of Selle Italia !

  • Salsiccia Tuesday, 2 October 2012, 5:45 pm

    Echo all the above – thanks to Selle Italia for supporting The Inner Ring. First port of call when it comes to a new saddle!

  • Ulty Tuesday, 2 October 2012, 5:54 pm

    I love my Flite Gel Flow, there’s nothing out there that rivals it!

  • Tom Tuesday, 2 October 2012, 6:03 pm

    I have a 20 year old Selle Italia Turbomatic saddle that is still my favorite. Thank you Selle Italia from the bottom of my … you know … bottom.

  • ChrisO Tuesday, 2 October 2012, 6:20 pm

    IIRC Selle own Brooks don’t they, and Brooks saddles adorn all my bikes.

    • Marty Tuesday, 2 October 2012, 11:26 pm

      Very smart acquisition for Selle, excellent saddles.

      Great blog, btw. I love that the right hand side is not cluttered with sponsors…. they slows things down and detracts from he stories at hand. Very pro.

    • DeWayne Thursday, 4 October 2012, 11:37 am

      I had no idea Selle Italia and Brooks were connected! The things I learn on INRNG! Great blog! Thanks for sponsoring, Selle Italia!

  • marek Tuesday, 2 October 2012, 7:46 pm

    Three bikes. Three different Flite saddles (Team, Genuine Gel & New). Couldn’t be better 🙂

  • Rui Quinta Tuesday, 2 October 2012, 9:08 pm

    Thanks Selle Italia and The Inner Ring 😉

  • jack Tuesday, 2 October 2012, 9:09 pm

    Rode with a Selle for years…now I am cheating on you with another brand but I may come back. Thank you for sponsoring this site and for the great products.

  • Sheol Tuesday, 2 October 2012, 9:20 pm

    I’m a Selle Italia Rider – on all 3 of my bikes with the SLR Carbonio Flow on the favourite

  • Darren Tuesday, 2 October 2012, 9:59 pm

    Selle Italia Max Flite keeps my ass happy!
    I’m still figuring out which part of me is kept happy
    with inrng.com?! Methinks it shifts around my body
    with a roll of the dice, depending on the article!

  • Nick McGuirk Tuesday, 2 October 2012, 11:13 pm

    Best website on the net by a long way. Well done to Selle Italia for supporting it

  • Phil Tuesday, 2 October 2012, 11:24 pm

    Great site – definitive, detailed, well-researched information. Glad you get some backing from such good companies as Selle Italia.
    A tiny quibble – you’ve more than once translated “selle” as “saddle”. My understanding is that it’s the plural “saddles” – (sella (fem.), selle (plural)).
    Never mind – please keep informing us!

  • Ryan Tuesday, 2 October 2012, 11:42 pm

    It’s quite nice to read the comments here. With the proliferation and infiltration of advertising into every aspect of life, it’s difficult not to be hostile towards it in general. This site is a pleasant reminder that carefully chosen and honest adverts, promoting companies who build reliable products, can actually be a positive addition.

    • DanB Friday, 5 October 2012, 5:41 pm

      My sentiments also

  • TomM Wednesday, 3 October 2012, 12:34 am

    Thank you inner Ring, thank you Selle Italia – SLR Carbonio for me

  • RooBay Wednesday, 3 October 2012, 12:57 am

    Amazing how many readers love to nit-pick you on your occasional grammar and spelling. WHO CARES!

    Inner Ring is the best cycling website there is. No question. Thanks Selle Italia. I have enjoyed my flite titanium saddle for over 10 years now, can’t let it go.

  • JJ Wednesday, 3 October 2012, 4:08 am

    After trying many different saddles over the years, I finally found one that is super comfortable – Selle Italia Maxflite gel flow. Thanks Selle Italia for supporting my favourite blog.
    Thanks Inner Ring; keep up the good work!

  • John Wednesday, 3 October 2012, 8:08 am

    I echo the comments of appreciation for the Blog – among my 3 “must visit” daily sites (along with podium cafe & cycling tips).

    Also applause to Selle Italia both for support of the blog and their excellent products (have been on 3 sequential SLR iterations). My one quibble, why did they stop producing the multiple colors of the old SLR? I have a white Time VXR (red & blue accents) with blue bar tape and the old blue version complemented the color scheme perfectly! When I became aware they were restricting their new SLR production to black or white, I had to stock-pile a couple of SLR carbonio in the blue. Please bring back the multiple color options! Black too plain and white impossible to keep looking good (esp. if you adhere to the Velominati rules and pair with white bar tape)!

  • Jace Wednesday, 3 October 2012, 10:53 am

    Thank you Selle Italia! I’ve been using your Flite saddle for years!

  • dan Wednesday, 3 October 2012, 11:02 am

    i’m a flite man

  • Andrés Omaña Wednesday, 3 October 2012, 2:01 pm

    I have 3 bikes and my 3 seats are Selle Italia. Selle has been my choise for years and will be for many many more.
    Thanks for support the good cycling press.
    Andrés O.
    Caracas, Venezuela

  • John Sutton Wednesday, 3 October 2012, 8:31 pm

    It’s great that a big brand (in cycling terms) sees the value in supporting an independent blog. Like many commenters I have been sitting on Selle Italai saddles for years and feel good that the brand is making an effort to connect with users rather than just printing ads in mags. Just looking at the stream of comments above shows that the strategy is working. Many brands would give their eye teeth for such a positive response to running an ad. (PS: you don’t fancy running an ad on my triathlon blog do you, Selle Italia? 😉 )

  • ironinthesoul Thursday, 4 October 2012, 1:11 pm

    I’m just about to replace the saddle on my favourite bike. Lots of good saddles out there so hard to choose but the advert on here swung it for me. Selle Italia it is then.

    Now I just have to find someone who has one of the new SLR Flow or Flite Flow saddles in. They seem quite different to last year’s models.

  • Danny Thursday, 4 October 2012, 5:08 pm

    I too bought a Selle Italia Gel Flow for a restoration project, pretty much on the strength of the advertising here. It’s working…

  • Wataboutya Monday, 8 October 2012, 5:37 pm

    Great to hear about continued support for an independant site! Keep up the good work Selle!

    how about a Selle ‘INRG ….moment the race was won’ saddle then? Ltd Edtion of course.

  • Julius Kusuma Wednesday, 10 October 2012, 7:57 pm

    Selle Italia SLR Gel Flow has been my saddle of choice for years! And to North American customers, a nice surprise for you: their North American distributor Pronetcycling is actually very responsive to email inquiries. http://pronetcycling.com/choosing_a_saddle2.htm

    Vai Selle Italia!

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