Dutch team Project 1t4i will unveil its new sponsor and jersey later today. Here’s a sneak peak of the jersey ahead of the launch…
Argos Oil was a co-sponsor of the team last year when it went under the name of Skil-Shimano. Over the winter Argos has merged with NSG Energy. The newly enlarged company has been waiting to unveil its new corporate identity and the cycling team it backs is part of this branding process. Today the new company name will be announced – Argos Oil – and you can see the new jersey above.
Argos Oil is a Dutch supplier of oil for energy and heating based in the port city of Rotterdam with operations in several European countries.
Should have known it would break here first.
Well done again mate.
While I’d hoped for a more pleasing design (the Skil-Shimano design they borrowed from the past was pretty cool I thought) at least this isn’t easily confused with the various themes of “black with stripes” far too many teams in the pro peloton are using currently. Oil companies should have PLENTY of dough to spend on their sporting passion these days, whether the advertising is a real value or not. Q8’s with Boonen’s team, where are the rest? Shell is Dutch, no? ENI/Agip could sponsor an Italian team, BP a British squad, Exxon/Mobil one from the US, Repsol one from Spain, Total from France, etc.
Ah, that makes sense. When I heard that Argos were sponsoring the team, I was wondering why the hell an English department-less department store would want to sponsor a dutch cycling team…
wonder if their skin suits are still see through…?
yuk.
Glad they kept the overall design, and the lime green. A little bit similar now to FdJ-BigMart, but overall not a bad looking kit.
Between FdJ, Argos and Acqua-Sapone…is white the new black for smaller teams?
Not a head-turning design, sorry. Too much white and not striking enough to make a bold presence.
Not that jersey design and colors win races, but it’s always great to look cool when you’re holding the trophy.
For 2012, still love Garmin’s argyle design/colors, Katusha’s new threads are cool, as are Saxo’s updated jerseys…Liquigas-Cannondale still lookin’ good, Team SKY, can’t miss these guys in a TTT, Rabobank’s jerseys still work for me, as do Astana’s and Movistar’s. BMC jerseys are hard to miss when the peloton flies by and can’t say I don’t like the new Omega Pharma-Quickstep skins…we’ll see if Boonen and company can hold off Spartacus at Flanders, or are we gonna have another dark horse win?!
Awesome design! The lime green and white are bold and brave and make all the texts and sponsors stand out in the dull, uninteresting and lack of distinct characteristics all black peloton these days. After all, it’s all about advertising, sponsorships and the safety of the riders – you are risking getting hit by a careless, half awake driver in that all black team sky jersey during an early morning ride after all.