Who Makes What?

Cicli Bianchi

Want to know who made your bike? Which companies dominate the sector? Who owns a particular brand? Here’s a guide that shows most of the main companies in the sector with a few surprises.

Note nationality is a subjective issue in a world of global brands and international trade. I’ve tried to list nationality by the parent company HQ, so whilst you might think of Oakley sunglasses as an American brand yet the business is owned by Luxottica, an Italian company from Milan. The same for French wheel manufacturer Mavic, whose head office is in the French Alps but controlled and owned by a company from Finland.

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Name Country Other brands Corporate Name Owner / shareholders
Continental Germany - Continental AG Deutsche Börse, Schäffler AG / family
Michelin France - Michelin SA Euronext Stock Exchange
Hutchinson France Barry Controls, Marine/Aerospace Total SA Euronext Stock Exchange
Schwalbe Germany Ballon Bike Ralf Bohle GmbH Bohle family
Veloflex Italy - Veloflex s.a.s Gabriele Colleoni
Vittoria Italy Geax, Lion Vittoria SpA Private
Orbea Spain Fagor, Brandt electrical goods Corporación Mondragón Workers’ co-op
Fuji USA Fuji, SE, Breezer, Kestrel, Oval Concepts Advanced Sports International Private
Cinelli Italy Columbus tubing, Bootleg Gruppo SpA Antonio Colombo
Ritchey USA - Ritchey Design Tom Ritchey
Reynolds USA Reynolds Composites Maclean-Fogg Inc. MacLean family
BMC Switzerland Stromer electric BMC Trading AG Andy Rihs
Argon 18 Canada - Rioux Brothers Private
Cervélo Netherlands Focus, Univega, Gazzelle Pon Holdings BV Family-owned
Canyon Germany Coast Canyon Bicycles GmbH Roman Arnold
Felt USA - Felt Racing, LLC Jim Felt, Michael Müllmann & Duerhing family
Merckx Belgium - Diepensteyn SA Toye family
Ridley Belgium 4ZA wheels N.V. Race Productions Jochim Aerts, Belgian govt.
Finish Line USA White Lightening Finish Line Technologies Inc. Hank Krause
DT Swiss Switzerland - DT Swiss AG Frank Böckmann, Maurizio D’Alberto and Marco Zingg
Sapim Belgium Rigida rims Famo NV Moorkens family
Park Tools USA - Park Tool Co Eric Hawkins
Shimano Japan Pearl Izumi, Pro Shimano Inc. Tokyo Stock Exchange
Campagnolo Italy Fulcrum Campagnolo SpA Campagnolo family
SRAM USA Avid, Quarq, Truvativ, Zipp SRAM LLC Trilantic Capital Partners
Cannondale Canada Schwinn, GT, Mongoose, SUGOI, Charge Dorel Group Toronto Stock Exchange
Bianchi Sweden Cycles Peugeot, Gitane, Puch, Tec Tools Cycle Europe AB Grimaldi family
Pinarello Italy - Cicli Pinarello S.p.A Pinarello family
Mavic Finland Suunto, Atomic, Wilson, Salomon Amer Sports Helsinki Stock Exchange
Trek USA Bontrager, Gary Fisher, Klein, Viliger, Electra Trek Bicycle Corp. Private
Specialized USA Retül Specialized Bicycle Components Merida, Mike Sinyard
Merida Taiwan Specialized, Boardman etc Merida Industry Co Ltd Taiwan Stock Exchange
Scott Switzerland Yoko, Syncros
Scott Sports AG Beat Zaugg
Koga Miyata Netherlands Batavus, Lapierre, Van Nicholas, Mercier, Raleigh, Ghost
Accell Group Euronext Stock Exchange
Giro USA Bell, Blackburn BRG Sports Terry Lee and others
Easton USA Race Face Fox Factory Holding Corp Nasdaq
Nalini Italy MOA, Agu, Adidas cycling MOA Sport SpA Mantovani family
Assos Switzerland Assos of Switzerland SA Maier family
Rapha UK Rapha Racing Ltd Simon Mottram, Active Private Equity
Castelli Italy Sportful Manifattura Valcismon SpA Cremonese family
Sidi Italy Sidi Sport Dino Signori
Gaerne Italy Gaerne spa Ernesto Gazzola
Giant Taiwan certain Colnago frames under licence Giant Manufacturing Co Ltd Taiwan Stock Exchange
Oakley Italy Ray Ban, Persol, Chanel & Prada under license, Sunglass Hut Luxxotica Group Delfin, Giorgio Armani
Kuota Italy Xentis, Kross, Kaya, K-Factor Sintema Sport Private
FSA Taiwan TH Products, RPM, VisionTech Tien Hsin Industries Private
fi’zi:k Italy Selle Royal, Lookin, Royal Gel, Brooks, Crank Bros Selle Royal SpA Private
Zéfal France Stronglight Zéfal SA Private
CycleSport Magazine UK Cycling Weekly, Horse, Wallpaper
Time Warner (titles being sold)
New York Stock Exchange
cyclingnews.com UK Pro Cycling, Bike Radar Immediate Media
Exponent Private Equity
Velonews.com USA Velo Magazine Competitor Group Calera Capital
L’Équipe France ASO (Tour de France, Paris-Nice, Dauphiné, Paris-Roubaix, Liège-Bastoge-Liège etc), Le Parisien, Paris Marathon, L’Etape du Tour
Groupe Amaury Amaury Family + others
Gazzetta Dello Sport Italy RCS (Giro, Milan-Sanremo, Il Lombardia etc), Corriere della Sera, Marca RCS Media Group Italian Stock Exchange
Wiggle.com UK DHB clothing Wiggle Ltd Bridgepoint Capital
ChainReactionCycles UK Vitus Chain Reaction Cycles Watson Family
CompetitiveCyclist USA Dogfunk, Whiskey Militia Backcountry.com Liberty Media
The bike market according to SRAM

The bike market according to SRAM

If you want more detail on this subject, see previous items like “Who Made Your Bike” which looks at the factories in Asia who produce frames and more for the big brands. Or “Italy’s backward shoemakers” for a look at Sidi, Gaerne and other producers and their surprising proximity and why Sidi is called Sidi.

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