A reader’s been in touch with the history of the Tour Down Under in Australia and I enjoyed the read so much I asked if I could put it on here.
Many races begin for a reason, famously the Tour de France started because a newspaper wanted to create an event so impressive that readership would soar. Paris-Roubaix began because some industrialists in Northern France wanted to publicise the velodrome in Roubaix. A more recent addition to the calendar, the Tour Down Under has its genesis in politics, promotion and even a beer boycott was involved. Here’s the story…
