Do you have a morning routine? With the Giro d’Italia on there’s nothing better than starting the day with some Italian coffee and La Gazzzetta Dello Sport, the official newspaper of the Giro. Here’s a look at the newspaper, it’s history and what it’s like to read.
The Early Days
The Gazzetta Dello Sport was born in 1896 from the merger of La Tripletta and Il Ciclista. It was printed on green paper but in 1899 the paper switched to pink. The Giro d’Italia was first run in 1909 but it wasn’t until 1931 that a pink jersey was awarded, copying the practice of the yellow jersey in the Tour which reflected the yellow pages of L’Auto, the French newspaper behind the race that has become L’Equipe today.
Today La Gazzetta, like its French sister, rose to prominence thanks to its cycling past and is still linked to running the national tour as part of RCS Media, just as L’Equipe is part of the Groupe Amaury which also owns ASO who run the Tour de France. Circulation levels are comparable too with about 250,000 print copies a day. So far, so similar but La Gazzetta is part of a larger Italian media empire RCS which owns foreign publications like Spanish sports daily Marca and sizeable publishing empire. By contrast Amaury has been selling off its print assets – like the Le Parisien newspaper to luxury goods stable LVMH – to focus on events. There’s talk L’Equipe could be sold too. So if newspaper had a similar start, riding the tide of cycling’s popularity to become a sports daily staple and creating their national grand tour today they occupy different roles.
However the Gazzetta feels closer to the Giro than the Tour, its logo is all over the Giro in a way that the L’Equipe is not at the Tour, similarly reading the Gazzetta feels a lot more like reading the race newspaper with the same sponsors of the race taking out ads and so on. Spot the Gazzetta logo below…
Sometimes your wrists ache as you turn the countless pages of football to reach the cycling coverage. La Gazzetta seems to fit in 20-25 pages of football a day right now, half the paper and the cycling fan quickly learns to open the paper midway. Of course even if the soccer season is ending there’s no end to the coverage with news on the national squad, player transfers, team updates and more. Even during the Giro it’s hard for cycling to make the front page, Diego Ulissi’s win yesterday just made the corner of the front page and last Saturday’s edition had twice as many pages about a tennis tournament in Rome as it did on cycling despite the Giro’s start.
It’s not just a sports paper, there is news and entertainment at the back. One of La Gazzetta’s best cycling writers Pier Bergonzi, a director of the paper, also has a column about wine. All this helps make La Gazzetta Italy’s most read newspaper, you can buy it for the sport but get news and even classified ads in there too.
The cycling coverage is good but not outstanding. There’s all the information you need to understand the Giro, whether a review of the previous day’s stage, an interview with a rider and all the current standings. A lot of the content relates to the previous day’s stage which almost feels like old news by the time you start the new day but the print (and digital edition) have far more content that the Gazzetta website. Today’s newspaper has a two page spread on “Two hearts and one saddle” about married couples in professional cycling worthy of a celebrity magazine; a theme this week has been Marcel Kittel’s sex appeal. One small observation is the regular reference to a rider’s home region for example Diego Ulissi is “the Livornese” as he’s from near Livorno, Damiano Cunego the Veronese and so on. It’s a challenge to find an Italian cyclist mentioned without a nod to their home but this isn’t a house style, it’s universal in Italy.
At times the Gazzetta does things other newspapers won’t. Marco Pantani is a regular too, his death replayed over and over again including bizarre cartoon depictions of an alleged murder. Or take the claims of Michele Ferrari visiting the Astana team camp which emerged in late 2014. The paper said it had photos… only it never printed them. Speaking to The Cycling Podcast the newspaper’s reporter Ciro Sconomiglio hinted at a race against La Repubblica, another newspaper. Perhaps Gazzetta wanted to be first with the news or to spike a rival’s story, it’s not clear but it meant Gazzetta ran with a story and never followed up with the proof necessary to validate it. This gossipy side often means the paper is the first to launch transfer news, a staple of the football pages.
It’s essential reading during the Giro if only because you can find so many of the stories, quotes and information in one place rather than navigating around several websites to get your fill of cycling news. The paper has a large staff of cycling writers and it shows, especially this month. At €1.50 it’s not cheap but visit a cafe and it’s often supplied on the counter.
La Gazzetta and an espresso are inalienable combination during the mornings of May. The newspaper created the Giro and the race and paper remain closely linked assets in RCS Media’s portfolio although the paper obviously thrives off its football coverage. Reach the cycling pages and it’s sometimes the first with the transfer news, proving there’s still a place for print media in the age of the web given the newspaper’s ability to hold on to good stories. Sometimes this goes too far, they print things other papers that Het Nieuwsblad or L’Equipe might not. The paper is dominated by football even when the football has stopped but the Giro’s calendar slot means cycling gets a window as the Italian league ends. Essential reading? Yes.