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Cipollini Saves The Day

Bored of USADA and the UCI? Here’s Mario Cipollini.

Yes it’s an advert but surely only Cipollini can pull off a stunt like this. Even in retirement he remains one of the most charismatic figures in pro cycling.

Comments on this entry are closed.

  • Guy Wednesday, 29 August 2012, 10:38 pm

    I’ll never get those 7 minutes back.

  • Martin Wednesday, 29 August 2012, 10:43 pm

    @Guy – you and dozens of podium girls

  • timoftheblues Wednesday, 29 August 2012, 10:43 pm

    No helmet?
    What would Brad say??

    • packfill Wednesday, 29 August 2012, 11:30 pm

      he’s got helmet-hair, can’t you see?

      @inrng: why not on tumblr?

      • The Inner Ring Wednesday, 29 August 2012, 11:48 pm

        Because the blog can’t be all UCI and USADA this week.

        • Martin Gutierrez Thursday, 30 August 2012, 4:01 am

          Thank goodness. I mean I get its important news, but personally, I’m over hearing about it. I’d love to hear more about post Vuelta stage thoughts and opinions and possible strategies, or maybe some blast from the past find or anything that actually gets me excited to go out and ride the next day. I love the site though!

          • Ben Thursday, 30 August 2012, 9:44 am

            By “important news”, are you still referring to the Bond film by His-Euroness?

            I get that.

        • Guadzilla Thursday, 30 August 2012, 6:47 pm

          And you cannot have enough Cipo.. Ever.

          Cipo agrees with that.

  • Dave Wednesday, 29 August 2012, 10:44 pm

    Brilliant. Health & Safety would be up in arms about that if it was shown over here. No helmet etc.

  • Larry T. Wednesday, 29 August 2012, 10:45 pm

    Thanks for sharing that. Super Mario! What a character. Too bad cycling doesn’t have any personalities like his at present. Egomaniac? Certainly. But one with a sense of humor who can have a joke at his own expense. If I wanted a plastic bicycle, his 100% Made in Italy frames would be a top choice.

  • PJJ Wednesday, 29 August 2012, 10:55 pm

    Obviously it would be easy to pick apart, but it’s just a bit of fun!

    • Goonie Wednesday, 29 August 2012, 11:15 pm

      …just like the Bond films, actually.

      Nicely put together.

      • The Inner Ring Thursday, 30 August 2012, 12:01 am

        Exactly. Camp? Full of clichés? Chase scenes? Monaco? The Bond films often parody themselves and Cipo takes this to a new level.

        Still, beats the usual “vertically compliant yet comfortable” marketing.

  • David Wednesday, 29 August 2012, 11:10 pm

    Good thing that road didn’t go up….

    • ToTheBillyoh Thursday, 30 August 2012, 12:10 pm


  • Schmirnov Wednesday, 29 August 2012, 11:14 pm

    God I miss Cipo!

    Thanks for posting.

  • JuanBikeRacer Wednesday, 29 August 2012, 11:15 pm

    All I can think is that he banged every single “model” in this short film…

  • packfill Wednesday, 29 August 2012, 11:36 pm

    Good thing GPS doesn’t work on the open sea!

  • Gilly Wednesday, 29 August 2012, 11:38 pm

    A flat black Cayman, Ducatis (with really disappointed riders), even a glimpse of a Renault Twingo –
    I have to say . . . refreshing!

    • Dave R Thursday, 30 August 2012, 2:45 am

      And how about that boat?…looks like a Wally!

  • michael Wednesday, 29 August 2012, 11:42 pm

    that was just all KINDS of awesome

  • Cipo Wednesday, 29 August 2012, 11:46 pm

    Why did he take his ‘secret’ out on the boat instead of leaving it under lock and key?

  • Brendon Wednesday, 29 August 2012, 11:51 pm

    You will have to wait for the sequel Cipo

  • Mario's Greasy Hair Thursday, 30 August 2012, 12:13 am

    The king of tacky!

    • Parker Sunday, 2 September 2012, 5:03 am

      I think you mean “The King of Euro!”

  • Dachs Thursday, 30 August 2012, 12:13 am

    So Mario, so good.

  • DJ Thursday, 30 August 2012, 12:23 am

    At the end of the season, Marion obviously decided he had to do it all by himself once more as a team of Italian pranksters dressed in fluorescent yellow didn’t give his bikes sufficient brand exposure 😉
    great video!

    • Blacky Thursday, 30 August 2012, 11:36 am


  • ave Thursday, 30 August 2012, 1:21 am

    Actually he was bombing downhill quite well.
    Shame for the speeded up clips.

  • regsf Thursday, 30 August 2012, 2:11 am

    I think Mario and Rocco Siffredi were forged from the same mold.
    But do you think it’s better than the Sidi chef ads?

    • Larry T. Thursday, 30 August 2012, 3:10 am

      The Sidi chef ads are awful!!! Especially for an outfit who handed out buttons reading “Bake the pizza, not the shoes” at Interbike awhile back. Can’t say ANYTHING bad about the shoes though.

      • regsf Thursday, 30 August 2012, 4:03 am

        The Sidi ad may be one of the worst ever. I’ve love to have seen the agency sell that to Sidi.

  • Nathan Thursday, 30 August 2012, 5:10 am

    “Thanks to GPS we’ve located him.”
    If only Mario hadn’t been chasing the #1 Strava time on that mountain descent.

    • Serge Thursday, 30 August 2012, 11:57 am


  • Dontcoast Thursday, 30 August 2012, 6:31 am

    Big descents meet premium rush street riding! Mario, we need a full feature!

  • muhua33 Thursday, 30 August 2012, 6:35 am

    So if I get a Cipollini bike, my life will be like that? I’ m in.
    Great post. Is the secret his Mojo?

  • NaturalBornHolmer Thursday, 30 August 2012, 7:27 am

    You can ride with Cippo two times a week. He use to ride together with a couple of friends around the Lucca – Pisa – Viareggio area in Tuscany. Many cyclist joins him and his friends during theese rides, it often ends up with a really big bunch, interrupting the traffic on the roads, before they decide to stop for an espresso!
    By the way, the climb in the video, it looks like one of the climbs around the marble caves nearby Massa or Carrara in Tuscany. Does anybody know the name of the climb?

    Viva Cippo!

  • Ulty Thursday, 30 August 2012, 7:52 am

    Met the man himself, incognito in Borough Market in London about 5 years ago. I’m sure in Italy he would’ve been mobbed, there, no one recognised him. He kinda stuck out like a sore thumb being 6’4″ and keeping himself in great nick. [/man crush]

  • Stan Thursday, 30 August 2012, 9:25 am

    The Rocco Siffredi of cycling.

  • steppings Thursday, 30 August 2012, 10:07 am

    Super Mario totally over the top as usual! love it. Anyone who appears on the podium in a white Armani suit gets my vote any day. Guess I need to save some pennies now.

  • bikecellar Thursday, 30 August 2012, 11:17 am

    Lightened my day! What a laugh, cheers for posting this.

  • ToTheBillyoh Thursday, 30 August 2012, 12:13 pm

    Pity he didn’t go to Bond’s tailor for his suit – the jacket was far too tight and looked cheap.

  • hurleyboy Thursday, 30 August 2012, 1:06 pm

    So that’s how USADA got hold of the Armstrong evidence!!! I was hoping to see Cipo in his Porsche drive past Pozzato and his Ferrari!!!

  • the lower depths Thursday, 30 August 2012, 1:58 pm

    i miss Il Rei Lione as much as the next guy, but that was awful … and not in that “Michael Bay Transformers awful” way … 7 minutes of poorly thought out chase scenes, non-sensical footage of over-the-top luxury items all tied together with little or no thought to sequence, plot, or continuity (yes, i’m in the ad business) …

    i think he blew his yearly R&D budget on this, even with DMT, Porsche, Ducatti, and Wally chipping in for product placement …

  • Willy Delabastita Thursday, 30 August 2012, 2:50 pm

    Is their supposed to be a message in this clip ?

  • Routier Thursday, 30 August 2012, 3:18 pm

    Paul Weller’s let himself go…

    • Il Re Leone Thursday, 30 August 2012, 5:03 pm

      I thought it was more Rod Steward with really bad teeth!

  • Marty J Thursday, 30 August 2012, 4:00 pm

    Instead of motorbikes, the bad guys should have called USADA.

  • Jeff Thursday, 30 August 2012, 4:22 pm

    Screw Cipo and his bike, tell me more about the babe on back of that boat!

  • Zlatko Thursday, 30 August 2012, 5:09 pm

    If it had a scene where Cipo hits motorcyclist with a water bottle and knocks him over it would be perfect!

    • tinu Thursday, 30 August 2012, 6:09 pm

      Oh that incident! yeah that would have been pretty cool!

  • DMay Thursday, 30 August 2012, 9:13 pm


  • Michael Friday, 31 August 2012, 1:07 am

    Haha I loveed it. Who would have thought the Lion King can fly a chopper…is there anything this man cannot do??

    Also I do like the look of his new ‘Bond’ bike, stunning!

  • Rider Council Friday, 31 August 2012, 9:12 am


  • Another Dave Friday, 31 August 2012, 9:48 am

    Just look at the charisma, he should be the new ‘Bond’

  • Trash01 Friday, 31 August 2012, 4:16 pm

    Thank god for this man! “I’m bringing sexy back” Cipo4life! Remember haters that theres no crying in cycling. Style and a little attitude! Whens the last time anyone willingly paid a fine in todays pelaton?

  • Dughs Friday, 31 August 2012, 4:40 pm

    My question is, what does everyone think of the bike? or has Cipo and his acting skills overshadowed what he is actually trying to sell 🙂

    • the_villain Saturday, 1 September 2012, 7:15 pm

      Forget about the movie… Watch the “beyond the scene” on his website. The movie, when he is filmed from behind is awesome. The motorist slides his tyres several times. I think our new Bond Cipollini has a dead wish… I know he has descended this road multiple times and the road was (partly) blocked, but all the same he shows incredible skills..

    • Rider Council Monday, 3 September 2012, 4:16 pm

      the bikes are the real deal.

  • Darren Saturday, 1 September 2012, 11:34 pm

    Particularly enjoyed the 2 Behind The Scenes vids! Been thinking seriously of one of his steeds for my next bike! Long live Super Mario! Living large, like a boss!!!

  • Pobe Friday, 7 September 2012, 12:26 am

    When Mario gets out on his bike he crusing up and down the beach roads at Marina di Carrara and Forte dei Marmi. No helmet, armless sleeves. Looking like the lion king that he always been.