Look, HTC are using cycling as part of their marketing strategy. They have stepped up sponsorship for 2010 to become the first named sponsor of the Highroad team, known as HTC-Columbia this season. But like any good sponsor in the sport they do not simply want their name on the jersey, the are using the … Read more
This year sees the Tour of California moved from its previous February slot to May. Weather conditions were harsh, it meant the race struggled to include mountain stages. But this change is forcing riders to choose between the Giro d’Italia and California. Mark Cavendish is the latest rider to announce where he’ll be in May, … Read more
The prince owns everything in the kingdom, except the wind.Victor Hugo. Cold weather and rain showers are forecast for Sunday’s Tour of Flanders. The top temperature on the day won’t go beyond 13°C and there will be showers all weekend to keep the cobbles dry. The wind could also play a part in the race, … Read more
With the confirmation of Team Sky’s selection for the Tour de France one thing is almost July already: Sky will do better than the last British team to take part. Blue Peter greenhorns(image from Cycling Weekly) Back in 1987, for near-inexplicable reasons, the Tour de France invited British team ANC-Halfords. Allied National Couriers was a … Read more