≡ Menu

HTC sponsorship

Look, HTC are using cycling as part of their marketing strategy. They have stepped up sponsorship for 2010 to become the first named sponsor of the Highroad team, known as HTC-Columbia this season. But like any good sponsor in the sport they do not simply want their name on the jersey, the are using the positive images of cycling to help position their brand.

Comments on this entry are closed.

  • Jarvis Friday, 9 April 2010, 10:12 am

    Good phones as well