Cipollini Saves The Day

Wednesday, 29 August 2012

Bored of USADA and the UCI? Here’s Mario Cipollini.

Yes it’s an advert but surely only Cipollini can pull off a stunt like this. Even in retirement he remains one of the most charismatic figures in pro cycling.

Guy August 29, 2012 at 10:38 pm

I’ll never get those 7 minutes back.

Martin August 29, 2012 at 10:43 pm

@Guy – you and dozens of podium girls

timoftheblues August 29, 2012 at 10:43 pm

No helmet?
What would Brad say??

packfill August 29, 2012 at 11:30 pm

he’s got helmet-hair, can’t you see?

@inrng: why not on tumblr?

The Inner Ring August 29, 2012 at 11:48 pm

Because the blog can’t be all UCI and USADA this week.

Martin Gutierrez August 30, 2012 at 4:01 am

Thank goodness. I mean I get its important news, but personally, I’m over hearing about it. I’d love to hear more about post Vuelta stage thoughts and opinions and possible strategies, or maybe some blast from the past find or anything that actually gets me excited to go out and ride the next day. I love the site though!

Ben August 30, 2012 at 9:44 am

By “important news”, are you still referring to the Bond film by His-Euroness?

I get that.

Guadzilla August 30, 2012 at 6:47 pm

And you cannot have enough Cipo.. Ever.

Cipo agrees with that.

Dave August 29, 2012 at 10:44 pm

Brilliant. Health & Safety would be up in arms about that if it was shown over here. No helmet etc.

Larry T. August 29, 2012 at 10:45 pm

Thanks for sharing that. Super Mario! What a character. Too bad cycling doesn’t have any personalities like his at present. Egomaniac? Certainly. But one with a sense of humor who can have a joke at his own expense. If I wanted a plastic bicycle, his 100% Made in Italy frames would be a top choice.

PJJ August 29, 2012 at 10:55 pm

Obviously it would be easy to pick apart, but it’s just a bit of fun!

Goonie August 29, 2012 at 11:15 pm

…just like the Bond films, actually.

Nicely put together.

The Inner Ring August 30, 2012 at 12:01 am

Exactly. Camp? Full of clichés? Chase scenes? Monaco? The Bond films often parody themselves and Cipo takes this to a new level.

Still, beats the usual “vertically compliant yet comfortable” marketing.

David August 29, 2012 at 11:10 pm

Good thing that road didn’t go up….

ToTheBillyoh August 30, 2012 at 12:10 pm


Schmirnov August 29, 2012 at 11:14 pm

God I miss Cipo!

Thanks for posting.

JuanBikeRacer August 29, 2012 at 11:15 pm

All I can think is that he banged every single “model” in this short film…

packfill August 29, 2012 at 11:36 pm

Good thing GPS doesn’t work on the open sea!

Gilly August 29, 2012 at 11:38 pm

A flat black Cayman, Ducatis (with really disappointed riders), even a glimpse of a Renault Twingo –
I have to say . . . refreshing!

Dave R August 30, 2012 at 2:45 am

And how about that boat?…looks like a Wally!

michael August 29, 2012 at 11:42 pm

that was just all KINDS of awesome

Cipo August 29, 2012 at 11:46 pm

Why did he take his ‘secret’ out on the boat instead of leaving it under lock and key?

Brendon August 29, 2012 at 11:51 pm

You will have to wait for the sequel Cipo

Mario's Greasy Hair August 30, 2012 at 12:13 am

The king of tacky!

Parker September 2, 2012 at 5:03 am

I think you mean “The King of Euro!”

Dachs August 30, 2012 at 12:13 am

So Mario, so good.

DJ August 30, 2012 at 12:23 am

At the end of the season, Marion obviously decided he had to do it all by himself once more as a team of Italian pranksters dressed in fluorescent yellow didn’t give his bikes sufficient brand exposure 😉
great video!

Blacky August 30, 2012 at 11:36 am


ave August 30, 2012 at 1:21 am

Actually he was bombing downhill quite well.
Shame for the speeded up clips.

regsf August 30, 2012 at 2:11 am

I think Mario and Rocco Siffredi were forged from the same mold.
But do you think it’s better than the Sidi chef ads?

Larry T. August 30, 2012 at 3:10 am

The Sidi chef ads are awful!!! Especially for an outfit who handed out buttons reading “Bake the pizza, not the shoes” at Interbike awhile back. Can’t say ANYTHING bad about the shoes though.

regsf August 30, 2012 at 4:03 am

The Sidi ad may be one of the worst ever. I’ve love to have seen the agency sell that to Sidi.

Nathan August 30, 2012 at 5:10 am

“Thanks to GPS we’ve located him.”
If only Mario hadn’t been chasing the #1 Strava time on that mountain descent.

Serge August 30, 2012 at 11:57 am


Dontcoast August 30, 2012 at 6:31 am

Big descents meet premium rush street riding! Mario, we need a full feature!

muhua33 August 30, 2012 at 6:35 am

So if I get a Cipollini bike, my life will be like that? I’ m in.
Great post. Is the secret his Mojo?

NaturalBornHolmer August 30, 2012 at 7:27 am

You can ride with Cippo two times a week. He use to ride together with a couple of friends around the Lucca – Pisa – Viareggio area in Tuscany. Many cyclist joins him and his friends during theese rides, it often ends up with a really big bunch, interrupting the traffic on the roads, before they decide to stop for an espresso!
By the way, the climb in the video, it looks like one of the climbs around the marble caves nearby Massa or Carrara in Tuscany. Does anybody know the name of the climb?

Viva Cippo!

Ulty August 30, 2012 at 7:52 am

Met the man himself, incognito in Borough Market in London about 5 years ago. I’m sure in Italy he would’ve been mobbed, there, no one recognised him. He kinda stuck out like a sore thumb being 6’4″ and keeping himself in great nick. [/man crush]

Stan August 30, 2012 at 9:25 am

The Rocco Siffredi of cycling.

steppings August 30, 2012 at 10:07 am

Super Mario totally over the top as usual! love it. Anyone who appears on the podium in a white Armani suit gets my vote any day. Guess I need to save some pennies now.

bikecellar August 30, 2012 at 11:17 am

Lightened my day! What a laugh, cheers for posting this.

ToTheBillyoh August 30, 2012 at 12:13 pm

Pity he didn’t go to Bond’s tailor for his suit – the jacket was far too tight and looked cheap.

hurleyboy August 30, 2012 at 1:06 pm

So that’s how USADA got hold of the Armstrong evidence!!! I was hoping to see Cipo in his Porsche drive past Pozzato and his Ferrari!!!

the lower depths August 30, 2012 at 1:58 pm

i miss Il Rei Lione as much as the next guy, but that was awful … and not in that “Michael Bay Transformers awful” way … 7 minutes of poorly thought out chase scenes, non-sensical footage of over-the-top luxury items all tied together with little or no thought to sequence, plot, or continuity (yes, i’m in the ad business) …

i think he blew his yearly R&D budget on this, even with DMT, Porsche, Ducatti, and Wally chipping in for product placement …

Willy Delabastita August 30, 2012 at 2:50 pm

Is their supposed to be a message in this clip ?

Routier August 30, 2012 at 3:18 pm

Paul Weller’s let himself go…

Il Re Leone August 30, 2012 at 5:03 pm

I thought it was more Rod Steward with really bad teeth!

Marty J August 30, 2012 at 4:00 pm

Instead of motorbikes, the bad guys should have called USADA.

Jeff August 30, 2012 at 4:22 pm

Screw Cipo and his bike, tell me more about the babe on back of that boat!

Zlatko August 30, 2012 at 5:09 pm

If it had a scene where Cipo hits motorcyclist with a water bottle and knocks him over it would be perfect!

tinu August 30, 2012 at 6:09 pm

Oh that incident! yeah that would have been pretty cool!

DMay August 30, 2012 at 9:13 pm


Michael August 31, 2012 at 1:07 am

Haha I loveed it. Who would have thought the Lion King can fly a chopper…is there anything this man cannot do??

Also I do like the look of his new ‘Bond’ bike, stunning!

Rider Council August 31, 2012 at 9:12 am


Another Dave August 31, 2012 at 9:48 am

Just look at the charisma, he should be the new ‘Bond’

Trash01 August 31, 2012 at 4:16 pm

Thank god for this man! “I’m bringing sexy back” Cipo4life! Remember haters that theres no crying in cycling. Style and a little attitude! Whens the last time anyone willingly paid a fine in todays pelaton?

Dughs August 31, 2012 at 4:40 pm

My question is, what does everyone think of the bike? or has Cipo and his acting skills overshadowed what he is actually trying to sell 🙂

the_villain September 1, 2012 at 7:15 pm

Forget about the movie… Watch the “beyond the scene” on his website. The movie, when he is filmed from behind is awesome. The motorist slides his tyres several times. I think our new Bond Cipollini has a dead wish… I know he has descended this road multiple times and the road was (partly) blocked, but all the same he shows incredible skills..

Rider Council September 3, 2012 at 4:16 pm

the bikes are the real deal.

Darren September 1, 2012 at 11:34 pm

Particularly enjoyed the 2 Behind The Scenes vids! Been thinking seriously of one of his steeds for my next bike! Long live Super Mario! Living large, like a boss!!!

Pobe September 7, 2012 at 12:26 am

When Mario gets out on his bike he crusing up and down the beach roads at Marina di Carrara and Forte dei Marmi. No helmet, armless sleeves. Looking like the lion king that he always been.

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