If the Tour de France is a business, who are its clients? Certainly TV audiences and roadside spectators alike. But there’s third group: mayors and local government officials.
While President Macron’s visit yesterday matters – name another race where the head of state visits every year – mayors and their colleagues in local government are the hidden VIPs of the Tour de France, they make route happen, they help pay for the race and they’re changing the shape of the sport more than you might think.
The Tour goes to Bordeaux today, a city that’s been on the race route more often than Pau, and is second only to Paris for Tour visits. Only the race hasn’t been here since 2010. The fact that it’s back is a tale of sports and politics.