
Yesterday’s piece looked at the politics behind the flag-waving you see in many Belgian races. But it’s not just politicians seeking publicity, businesses also want to get in on at the act.
Look at the image above and you’ll see riders sprinting for the line, maybe you spot Peter Sagan and Tom Boonen. Then you’ll probably find your eyes drifting to the giant pink Tornado Tom Frits banner. Perhaps you’ll then notice the crash happening. Either way the pink banner is more visible than the official sponsors whose signs line the finishing straight.







