Kazakh team Astana has hired a British public relations agency called Weber Shandwick to help manage the team’s image. In the agency’s own words “to use the riders and the team to get media to re-evaluate perceptions of Kazakhstan” which is a nice way of saying trying to get people to forget Borat.
Nevermind that the film was a comedy, nevermind that the “Kazakh” scenes were actually shot in Romania, for many the Borat comedy films are indelibly associated with the country. Worse, if the films aren’t for you and you’re into more serious things then a mention of the country might make you think of an oil rich state gripped by personality-cult for its President. Cycling fans though think of Vinokourov and his sky-blue squad.