Radioshack brings Armstrong out of hiding

I’ve written about the way US retailer Radioshack has no mention of Armstrong and Team Radioshack on its website. Despite signing a sponsorship deal nine months ago, one of the most marketable men in sport was almost in hiding. Later on I added an update mentioning that the company had been reading my words.

Well they’ve acted now and Armstrong features on the front page of The above image is a screen grab from their website, taking this morning.

I won’t claim the credit as it’s obvious stuff, Marketing 101 if you like. But about time! And it’s cleverly done, note that Armstrong is being tied into mobile devices, this is the man with two million followers on Twitter and modern consumer electronics can be linked a fast-moving cycling team that travels around the world, just ask HTC and Garmin.