Cycling is popular in many places but few nations claim a trade surplus when it comes cycling goods. Sure there is China’s mass-production but Italy seems unique with a range of premium brands.
In fact you could go for a ride with 100% Italian products. From your helmet to your shoes and a bike with a frame complete with every component. Can any other country match this? Probably… but only just.
Why is this so? Well it seems Italy has a thriving number of small and medium sized firms that rely heavily on blending the personal touch of family ownership with modern machinery and big investment in research and development.









