That’s the youtube version of the advert showing on French TV for Accor Hotels, the French hotel operator. The company is a co-sponsor of the Europcar team and they’ve linked the team with their ad campaign. Hopefully the production didn’t cost much.
It’s not the first time this has happened. For several years Ag2r La Mondiale have been running these adverts during the Tour de France. A mutual healthcare insurance company the idea is to advertise the team spirit of the company. I found it amusing the first time but when you see it every day during July for a couple of years then the fun wears off.
In fact Ag2r has done several versions of the same message. Here is another:
Not to be outdone car brand Skoda – massive sponsors of pro cycling across Europe – also have a new version on TV. I can’t find the video online yet but it plays on the idea of romance between the race and the car, concluding with the bike and car watching am Alpine sunset together.
It’s a more gentle theme compared to last year’s action-packed clip:
And all this is before you see Jens Voigt dressed as a trucker: