All sponsors get a message of thanks, a way to express gratitude for their support and a means to explain what their ad is about. Coinciding with the start of the Chinese New Year, February’s sponsor is the SCP Grand Fondo in China, an event that’s open to all and wants to welcome foreign entrants.
Held in April it’s the first amateur event in China to promote itself abroad. It’s in Huangshan in Eastern China. Huangshan means “yellow mountain” and the mountain range is a popular tourist destination. Yi County where the ride takes place is where many scenes from Crouching Tiger, Hidden Dragon where filmed.
There’s an English website for those wanting to learn more about the ride: http://scpgranfondo.shrace.net/en/
You can register to ride now too. As much as I’d like every reader to ride, of course many won’t but in advertising here the event can increase its notoriety abroad. If you don’t go this year, here’s a word to add to your Chinese vocabulary:
That’s “gelanfeng du”, a similar sound to gran fondo. It’s interesting to see the Chinese adopt this phrase just as English speakers also use gran fondo and cyclosportive to describe their rides rather than say “long distance” or “cycle sport”.
Once again thanks to the SCP Gran Fondo