I’m delighted to announce that 2r, a new monthly digital magazine about pro cycling is available to download for all Apple iPad users. For free.
It will be available on other platforms in due course.
Why the satisfaction? Well I’ll be making regular contributions and you can now read my first article there. The magazine’s got a range of features and full-screen photos.
Each month I’ll be taking a step back from the day-to-day scandals to take a broader look at pro cycling and its interaction with business, politics and sports governance.
This month’s INRNG article looks at the awarding of World Tour licences to teams. Now there’s plenty to make sponsors think twice about backing a team, from the obvious fear of doping scandals to more sophisticated matters like whether pro cycling’s audience demographic is suitable for the sponsor’s brand. But the UCI’s licensing process can be scary for sponsors, team owners and riders alike with the points system, rules and timing adding a lot of risk to the equation. Just ask Katusha why the process can be a Russian roulette.
Follow these sources to get more information and you want to leave any feedback and suggestions on the article, let me know below.