Enjoying the blog? If you’re visiting these pages for then note Selle Italia is sponsoring this website and without them the coverage would not be the same. So this is chance for an infomercial and to give another message of thanks to them.
Their sponsorship has helped directly, for example if you enjoy the “the moment the race was won” pieces then the action photos are paid for and the Selle Italia revenue helps offset the cost.
Otherwise there are indirect effects, for example motivating me to look for stories, trawl through rulebooks or even Swiss law. More fun, it’s helped get me on the road to check out key stages of the Tour de France. Something several pro teams didn’t manage.
Selle is Italian for “saddle” and along the way the company has provided seats for Merckx, Moser, Pantani and others. Founded outside Milan in 1897, today the company is based in the Treviso area of Italy in a modern factor pictured above. I wrote about the concentration of cycling shoe makers in the region before (“Italy’s backwards shoemakers“) and Selle Italia is only a short walk from the Sidi and Gaerne factories as well as others. It makes sense when you think about it as early saddles and cycling shoes shared the same manufacturing tradition, namely leather goods that needed skill to shape and stitch the final product together.
There’s a concious decision to keep advertising to a minimum, I don’t want a page of flashing adverts so there is only one ad at a time. So thanks again to Selle Italia for their support. Mille grazie.