A note of thanks to Ride Cycle Review for sponsoring the Inner Ring for April. The Australian magazine has long been a good read. When I’ve visited Australia it’s been something to make the long flight back to Europe more pleasant.
But you don’t need to visit Australia any more in order to pick up a copy, it is now available online via Zinio, the electronic magazine distribution site.
RIDE is sponsoring the blog to make readers outside of Australia aware of the new electronic version and hopefully for them, generate sales.
Of course you might expect me to sing the praises of a sponsor but see for yourself. Here’s a PDF article on Cadel Evans winning the Tour de France, you can get a feel for the writing. Regular readers will know I’m interested in the business of cycle sport and RIDE has a lengthy and detailed piece on the profitability and reach of pro cycling in the current issue.
The magazine has an Australian tone… but so does the sport these days with Simon Gerrans, Cadel Evans and the Greenedge team. The tech reviews are also worth a mention because they have a formal protocol for frames, a lab based approach if you like where each frame is placed in a jig and forces are applied. Gone are the “the frame felt really rigid” references, this time the deflection is measured and can be compared. There are book reviews, diaries from pro riders and more.
To find out more about RIDE, click here or on the ad on the top right of the screen.
- As well as the on-screen ad, all sponsors get a shout in print. So thanks to Rob, Toby and colleagues for the support here. If anyone’s interested the sponsorship revenue isn’t just keeping me in silk Dugast tubulars and Lavazza Qualità Oro, it is being ploughed back for increased photo content, detailed reconnaissance of key Tour de France stages to aid previews and other content that needs some investment.