Like any industry, the bicycle sector is a broad one and international, with sophisticated supply chains going around the world. There are so many companies from garage artisan frame builders to corporate giants quoted on several stock exchanges at once.
I’ve put together a list of some of the main companies involved and the brands they operate. You might find some surprises, for example that Lapierre is Dutch-owned and part of the same corporate empire as Tunturi gym bikes. Or that helmets from Giro and Bell are from the same company.
Also if you read the list you might see Mavic is from Finland, not France. That’s not quite true of course, the wheel manufacturer is based in the French Alps but it was sold to a Finnish company, Amer Sports, in 2005. Simarly Cervélo is a Canadian business but the parent company is actually registered in Switzerland. Nationality doesn’t matter that much but I’ve included it just so you know.
Note the first column is a famous brand. I thought it would be more interesting to list it by recognisable brands as opposed to starting with the corporate entity, which can sometimes be faceless.
|Name||Country||Other brands||Corporate Name||Owner / shareholders|
|Continental||Germany||–||Continental AG||Deutsche Börse, Schäffler AG / family|
|Finish Line||USA||White Lightening||Finish Line Technologies Inc.||Hank Krause|
|Michelin||France||–||Michelin SA||Euronext Stock Exchange|
|Hutchinson||France||Barry Controls, Marine/Aerospace etc||Total SA||Euronext Stock Exchange|
|Schwalbe||Germany||Ballon Bike||Ralf Bohle GmbH||Bohle family|
|Orbea||Spain||Fagor, Brandt electrical goods||Corporación Mondragón||Workers’ co-operative|
|Fuji||USA||Kestrel, Oval Concepts, Terry||Advanced Sports International||Private|
|Cinelli||Italy||Columbus tubing, Bootleg||Gruppo SpA||Antonio Colombo|
|Reynolds||USA||Reynolds Composites||Maclean-Fogg Inc.||Private|
|Focus||Germany||Raleigh, Univega||Derby Cycle AG||Deutsche Börse|
|Canyon||Germany||Coast||Canyon Bicycles GmbH||Roman Arnold|
|Cervélo||Switzerland||–||Cervélo SA||Gerard Vroomen, Phil White|
|Vittoria||Italy||Geax, Lion||Vittoria SpA||Private|
|Ridley||Belgium||–||N.V. Race Productions||Jochim Aerts|
|Shimano||Japan||Pearl Izumi, Pro||Shimano Inc.||Tokyo Stock Exchange|
|Campagnolo||Italy||Fulcrum||Campagnolo SpA||Campagnolo family|
|SRAM||USA||Avid, Quarq, Truvativ, Zipp||SRAM LLC||Trilantic Capital Partners|
|Cannondale||Canada||Schwinn, GT, Mongoose, SUGOI||Dorel Group||Toronto Stock Exchange|
|Bianchi||Sweden||Cycles Peugeot, Gitane, Puch||Cycle Europe AB||Grimaldi family|
|Mavic||Finland||Suunto, Atomic, Wilson, Salomon||Amer Sports||Helsinki Stock Exchange|
|Trek||USA||Bontrager, Gary Fisher, Klein, Viliger||Trek Bicycle Corp.||Private|
|Specialized||USA||–||Specialized Bicycle Components||Merida, Mike Sinyard|
|Merida||Taiwan||Specialized, Chris Boardman||Merida Industry Co Ltd||Taiwan Stock Exchange|
|Scott||Austria||Yoko||Scott Sports AG||Beat Zaugg|
|Koga Miyata||Netherlands||Batavus, Lapierre, Tunturi||Accel Group||Euronext Stock Exchange|
|Giro||USA||Bell, Easton, Blackburn||Easton Bell Sports||NASDAQ Stock Exchange|
|Nalini||Italy||MOA, Agu, Adidas cycling||MOA Sport SpA||Mantovani family|
|Castelli||Italy||Sportful||Manifattura Valcismon SpA||Cremonese family|
|Giant||Taiwan||certain Colnago frames under licence||Giant Manufacturing Co Ltd||Taiwan Stock Exchange|
|Oakley||Italy||Ray Ban, Persol||Luxxotica Group||Italian Stock Exchange|
|Kuota||Italy||Xentis, Kross, Kaya, K-Factor||Sintema Sport||Private|
|FSA||Taiwan||TH Products, RPM, VisionTech||Tien Hsin Industries||Private|
|fi’zi:k||Italy||Selle Royal, Lookin, Royal Gel||Selle Royal SpA||Private|
Overall this is a pretty diverse sample but we’re talking about niche products here that form a fraction of the global bicycle sector, although Giant is the world’s largest bike manufacturer. We can see the industry is consolidating, once famous brand names are now being brought together. For example see how Raleigh is now part of the German company that’s these days more famous for Focus bikes or how Bianchi has ended up with a Swedish parent.
In addition there’s a lot of co-operation and shared factories. For example top of the range frames from Scott, Cannondale and Cervélo are all made by a Taiwanese company called Topkey Corporation that has a factory in China too. It’s common to find other products made under the same roof for rival companies. This doesn’t mean you get the same frame, because designs, processes and even materials can vary.
A lot of names out there are merely brands. This can include varying designs but many companies try to run various names side by side. Others have gone by the wayside, for example Trek might own the Klein name but the once famous oversized aluminium frames have vanished.
It seems inevitable that more companies will link up. Some of this will be for defensive reasons, to shore up a business in the face of new competition but there will be other reasons and perhaps some old brands will get a new lease of life. But if you revisted the table in just a couple of years’ time there would be some change.
New companies will appear and some of the oldest ones might go. There are rumours that bicycle tyres are no longer “core” for Michelin and it’s possible
This list isn’t exhaustive. I’ve not included every brand owned by each company, nor indeed every company. If I’ve missed some companies out, feel free to make suggestions via the comments below or by email.
Edit: since publishing this it’s become very popular with a lot of new readers. I’ll now try to keep an up-to-date version of this list and it’ll be on a dedicated page, see the Who Makes What link at the top of your screen