I’d been meaning to look at the sponsoring future for Team Radioshack. The US team was built around Lance Armstrong but now he is retired, the sponsor’s interest is bound to be waning. Especially since the US electrical retailer has very little presence outside the USA. So what’s next for the team?
Well I’d hinted via Twitter but Spanish blogger Fran Reyes has beat me to it: to name Nissan as a potential new sponsor on the Espiritu Gregario blog. I thought I’d share the idea as the readership of Fran’s blog and The Inner Ring may overlap but there’s bound to be a language barrier, so here’s a way to bring his story to thousands more English speaking readers.
The Japanese motor manufacturer is already a co-sponsor of the US team. Reyes’ points out the hiring of Polish rider Michal Kwiatowski, who broke his contract to leave Movistar for Radioshack, a curious move but one that could be explained by Nissan’s negotiations to buy a Polish factory. Reyes makes similar links to the growing Portuguese contingent at Radioshack, linking recruitment to Nissan’s lithium ion battery plant in Cacia, Portugal. It’s these batteries that go in the Nissan Leaf, its new electric model (that explains my cryptic “new Leaf” twitter hint).
At this stage it’s rumour and a case of joining some dots but a logical possibility. More so since Bruyneel gave an update earlier this week:
Beyond this year, I’m already working on plans for 2012. It’s never too early and I’ve been laying the framework for something great … But you’ll just have to wait and see …
A subject to watch, just like Espiritu Gregario blog.