First was Mario Cipollini, the suave, macho rider who was also a top media operator. The Tuscan rider featured on hit Italian TV show Ballando con Le Stelle, or Dancing With The Stars, a prime time TV hit featuring celebrities learning to dance, accompanied by dance professionals. You’ve probably seen it where you live, varieties on the theme are on show in many countries.
Denmark is no exception to popular TV formats. Vild Med Dans, Wild With Dance, is very popular on TV 2 and the forthcoming season of the show will feature Michael “The Chicken” Rasmussen. Whether he’ll have the fast feet and winning style of Cipollini remains to be seen. Certainly people should be wary if he’s spotted carrying a shoebox claiming special dancing shoes are inside.