An anonymous visitor left a comment on the article about London’s Rapha café. I was wondering aloud what other clothing companies would do, “imagine what an Assos shop would like (I’m thinking polished concrete and Corbusier furniture)”.
Only it turns out Assos have their concept stores and apparently you can stop by for coffee. See for yourself online here, it’s the German version and there are others too, for example in Sydney. They’re called Assos Nucleo.